PORTFOLIO HIGHLIGHTS


In my 20+ years as an editorial and communications professional, I’ve worked on everything from research-based reports to B2B marketing emails to digital branded content—much of it in the food and beverage industry. Check out a few highlights below. More examples and references available upon request.


CONTENT MARKETING

UNiON Point-of-Sale: Thought Leadership Content

I developed bevalc thought leadership content for Union via its OnPrem Insights publication, and wrote these data-driven content pieces.
Top-Selling Irish Whiskey Brands 2024 | Five Insights to Drive Whiskey Sales 2023 | Seasonal Cocktail Insights 2023

SEVENFIFTY DAILY: LEAD GEN CONTENT

I developed and launched the SevenFifty Daily Career and Salary Survey, a brand building and lead generation effort that brought in over 3,000 qualified leads for the company. The report was a 2020 Azbee Award Winner.
2019 Career & Salary Survey | Survey Article


CAMPBELL SOUP CULINARY & BAKING INSTITUTE: TRENDS PROGRAM

The Campbell Soup Company hired me to launch a large public relations initiative: A trends program that would elevate their culinary team within both the B2B and B2C landscapes. I developed the strategy, conducted the research, wrote the reports, created and managed all industry presentations, and managed all media materials. I also managed the graphic design agency.
2016 Report | 2018 Presentation | 2019 Highlights

FEATURE ARTICLES & SPONSORED CONTENT

I developed these advertorial branded content pieces for the Sosland Publishing’s food business clients, including all research, interviews, and writing.
Transformative Food Trends Report | A Closer Look at Vanilla

BRAND: STRATEGY & WRITING

SEVENFIFTY REBRAND

I spearheaded this ecommerce start-up’s rebranding efforts in 2021, which followed a Series B funding campaign. As the senior manager of brand and communications, I managed the rebrand from strategy to design to implementation. This included writing the company’s story and repositioning it within the beverage alcohol industry, and all website and email strategy and copy. Rebrand agency: FuzzCo Designer: Unice Arce
Brand Materials | About messaging | Publications webpage

PROVI REBRAND

As the senior manager of brand and communications, I led this beverage alcohol ecommerce marketplace’s rebrand initiative as they nearly doubled in size in 2022, which included new visual and verbal identities, key messaging, and website overhaul. I managed the outside brand agency, web developer, and the internal designer throughout the project, and developed all web copy and strategy for an updated website designed in Figma and built in HubSpot. Rebrand agency: Via Studios Designer: Maria Builes
Website | About messaging | Rebrand announcement | Social media refresh

PHILADELPHIA MUSEUM OF ART: BRAND VOICE

The Museum underwent a visual rebrand with famed brand agency Pentagram, but the organization’s brand voice was still stuck in the past. I was hired to evolve the brand ‘s verbal identity in 2018. I conducted a full content audit, presented internal workshops, and re-wrote many of the Museum’s key marketing materials with the updated brand voice, including the organization’s Annual Report.
Content audit handout | 2018 Annual Report


PUBLIC RELATIONS

SEVENFIFTY: GROWTH FUNDING CAMPAIGN

When SevenFifty raised its Series B in 2021, I spearheaded the entire publicity campaign, including working with executives and the board on the press release, messaging content for the userbase, and on outreach that landed a substantial number of placements including in Forbes and Crunchbase in a combined effort with our agency partner.
Press announcement | Forbes placement | Crunchbase placement


JOURNALISM & EDITING


FOOD TECHNOLOGY MAGAZINE

Seeking a Sustainable Supply Chain, Food Technology Magazine

CULINOLOGY MAGAZINE

Managing Editor   
Meal Kits Issue: Mar 2018    
Fermentation Issue: June 2018

M LIFE MAGAZINE FOR MGM RESORTS    

  Conscious Cuisine      
Good Fortune

Boston Globe Food Section   

Food Shorts, Recipes & Feature Articles 
Miami's Floribbean Flair  

FOOD BUSINESS NEWS

Broth is Hot: No Bones About It
Gourmet Porridge Trend has Ancient Grain Appeal