STRATEGIC CONTENT

I have a talent for bringing structure, process and creative ideas to the table, along with culinary know-how. Whether you need help developing editorial style and key messages, creating marketing collateral or launching a unique publicity campaign, I combine my strategic communications and editorial skills to support your program.

MEANINGFUL MOMENTS WITH FOOD

content-rich demonstrations and tasting events to showcase your brand; customized training and professional development events

BRANDED COMMUNICATIONS

strategic content to support branding and publicity initiatives; consumer education; media outreach and story pitches; speaking engagements and presentations; in-house support and consultation


Trends & Research

I’m more than an information-gatherer. My custom culinary research services give clients a meaningful jump-start on the task at hand, whether it’s trend exploration and analysis for product development, ingredient research for TV productions, new business pitches or content generation for special projects.

Trends & Analysis

trends research, analysis, reports, presentations; experiential tastings, workshops and activities; analysis and actionable insights; food & beverage expertise

Culinary Research

culinary, nutrition and ingredient research for productions, books, and special projects; original content research for special projects and media events

TOURS & EXPERIENCES

NYC experiential workshops/tours for team building and trend exploration; food and culture itineraries for meaningful business travel


Writing & EDITING

I manage writing assignments of all shapes and sizes, from editorial strategy to special projects that refine your brand's voice and style. I can compile post-its, doodles and rants to give them structure and deliver engaging, sharable content for an executive or consumer audience. My network of graphic designers, photographers, stylists and web pros can help to get the job done when digital or print production is needed.  

Editorial

strategy, style development, copy writing and editing, recipes, project oversight, print production, content marketing and educational materials

Educational 

proposals, development, training manuals, curriculums, recipes and testing, chef recipe conversions for the home cook/US audience

Executive

strategic and business plans, proposals, ghostwriting and co-authoring, presentations, annual reports, white papers, business writing