STRATEGIC CONTENT & COMMUNICATIONS
Hi there. I’m a versatile brand content writer with a proven record of producing high-quality programs that result in leads and growth opportunities. I work closely with business stakeholders to establish meaningful content strategy through brand messaging and impactful initiatives across traditional and digital platforms. I thrive in collaborative environments and excel at cross-functional people management in remote/hybrid environments.
A translator of ideas into actionable concepts, I enhance brand voice and drive awareness with strategic development, creation, and management of content and campaigns. I have a talent for bringing structure, process, and creative ideas to the table. Whether you need help rebranding, developing your brand voice and key messages, creating marketing collateral, or launching a unique publicity campaign, I combine my strategic communications and content skills to support your programs.
I specialize in B2B content for food, beverage, lifestyle, and SaaS technology. Experienced in fast-paced and start-up environments. Experience leading in-house, freelance, and agency creative teams.
CONTENT STRATEGY & EDITORIAL
strategy plans; brand style guides, website and email content; blog development; strategic planning; content audits, UX writing; content marketing; educational materials; developmental editing, thought leadership, content repurposing
BRAND STRATEGY
messaging strategy, brand voice, purpose statements, verbal identity development and style guides; rebranding projects; strategic content that supports marketing and publicity initiatives
MARKETING & PR WRITING
thought leadership, executive ghostwriting, writing for publicity campaigns and product launches, strategic planning and partnerships, project oversight, agency management
DATA, Trends & Analysis
data-driven content, trends research, analysis, reports, presentations; white papers and annual reports'; analysis and actionable insights